"There had to be some sort of ‘personal’ investment in OUR Longhorns. We have to have some sort of invisible bond to remind our Team we are there with them in Spirit in hi's and low's. So now we have a Social Network, a spirit song, a new Anthem, a dance, and a Towel. This is that invisible bond! If you bleed Burnt Orange… Invest in the Dream and the equation: 12 Games + 1 TEAM + 1 SPIRIT= VICTORY Become a Citizen (fan) Help us…RALLY them…"