A Letter to the LONGHORN Fan! In 2010, I had a dream to spark in the Minds and Hearts of every Longhorn supporter. The feeling of what it is like to be a part of something bigger than themselves. To be a part of a family, a partnership, a body of camaraderie that shares in the highs and lows of success that challenges their team to achieve greatness! So I developed peacelovehorns.com with passion and little expectations and in just a couple of days we garnered several thousand people to this small "made up" town named LONGHORNville, Texas. Fans started clinging to this idea like a contagion, but I didn't have the resources for things to really take off so the buzz faded. Well, a few months later, we went back to the lab and learned that to be a successful fan club people have to have a 'personal interest' to make a 'personal investment'. So we came up with an idea, Bigger than Life, that involves every single fan's involvement, individually, to create the body as a whole. So we've developed an "invisible bond" for our UT athletes to remind them we are there in Spirit. So here is that bond through our social network,, our 1st Album, an Anthem, a dance, a shot and a RALLY Towel urging YOU to "Help Us... RALLY Them..." This is that "invisible Bond" It's FREE. A Portion of the proceeds from our merchandise go to supporting smart kids from low income families to help them, help themselves and pay for their education at UT. Become a Citizen and help us better the world and support our LONGHORNS!